The multi-trillion dollar Consumer Package Goods (CPG) industry runs on one engine: brands. And who controls those brands? Brand managers and Associate Brand Managers (ABMs). Behind all the shiny packaging and romance copy, a virtual army builds, maintains, and grows the brands you know and love. And every successful army needs a great leader.Right out of business school, ABMs will begin training as leaders of their brands. This book aims to prepare would-be interns and full-time ABMs on how to succeed in brand management by covering the most important skills: translating analytics; leading cross-functional teams; developing compelling decks; running the P&L; and more. This book is an in-depth look at the real world experiences and skills needed to win at brand management.