Event planning can be an exciting, rewarding, and fabulously fun vocation, but it takes more than just knowing how to throw a great party if you want to make it work. In Behind the Red Velvet Curtain, Cindy Y. Lo, DMCP, shares her insights and stories about how she built an international award-winning company, Red Velvet Events (RVE), and made it a roaring success. From Cindy’s triumphs—and from her mistakes—you’ll learn how toUnlock your creativityFind the right clientsHandle financesTake risksMaster networkingUse social media as a powerful business toolDefine your company cultureAnd moreBehind the Red Velvet Curtain is your guide to professional event planning greatness. With Cindy’s help, you’ll soon Outplan. Outplay. Outparty!® the competition with a profitable new career that you can be passionate about.