Fitness and health expert and author, Debra Atkinson is America’s Baby Boomer Woman’s fitness expert and she’s cracked the code on the hormone-exercise connection for thousands of women in her Flipping 50 programs and coaching services. She’ll share the most popular and easy to implement programs, systems, and steps that will help you create your own over 50 expert success story. At 49, Debra turned her world upside down. When most women reach a peak in their careers and get a convertible and a corner office, she left safety, security and started over. Eight major life stressors later, she’d made major discoveries about the truth about exercise for women at midlife: discoveries that even 30 years of research and work with older adult women hadn’t completely revealed. Then at 52, her world turned sideways with the tragic loss of a young family member. There’s been stress. Through difficult times, she learned valuable lessons about the few things (with big focus) it takes to launch or increase a successful personal training business. She shares this with you so that at any age or whether you’re male or female you can relate to, attract, and serve midlife women better. Even with all the marketing noise and information out there, when you know your client better than anyone else, your business will thrive. You’ll learn why less exercise with more purpose is better for hormone balance, and how small lifestyle flips you coach your clients through make you the authority and expert they want and will pay more to get. With Debra’s tested, proven steps, systems, and strategies you can simplify, amplify, and profit as you create both a business and a life you love serving a market that is actively seeking support and finding too few options. There is opportunity within the pages of Make Every Woman Over 50 Want YOU if you’ll take it.